January 2011
Tess is in Belgium and I’m in recovery from a vicious hangover, so this weekend was a quiet one on the work front.
We’re working via email this week, and have come up with a couple of new ideas for some of the travel ads we were working on a little while ago, which we’re really excited about. I also just read about this brilliant event on Twitter: videos of moon walks and...
http://ngm.nationalgeographic.com/2011/02/geography... →
UCL PhD student maps the USA by surnames. ‘America is a nation of Smiths, Johnsons, and Sullivans—but also of Garcias and Nguyens’
On the other side of the Atlantic, we’re working our socks off today. Current tasks include carving up the map of the world and rearranging countries by population size, and redesigning the petrol stations of England. More to come later!
We both swooned over this Economist ad today. So brilliantly simple. This AMV BBDO offering is another favourite. The Economist is one of the brands that made me want to make ads, I just think they’re so on point.
But onwards! To this Starburst campaign, which we also like.
We stumbled across this brilliant Belgian campaign for kids dinner. When the kids are in front of the TV, Mum can’t get them to come in for dinner. Enter Estenstijd, a ready meals company that has bought time for commercials on kids channels for a number of days and at specific times. They’re now letting parents upload videos of themselves calling their kids to dinner, and are using...
At the moment we’re working on a campaign to spread the word about overpopulation. It’s difficult to find a balance between creepily telling people how many kids to have, and just getting it out there that having less babies is something people may want to think about in the future. A challenge! Especially because we love babies.
And it’s off-topic, but this Heineken ad is...
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Moving away from trying to convince the adult population of London to abandon their plans for procreation, we’re now working on an ad for the new installment of Planet of the Apes; Rise of the Apes.
We figure our audience is men aged 16-24 who probably haven’t seen the original 1968 movie (we hadn’t, but the trailer was kind of awesome). We’re also looking for one very...
